If targets are not achieved promotion strategy, the company may revise its strategy. Sometimes marketing plans fail because the target is too optimistic. In this situation, the company must revise its target than stretginya. Companies also should be aware of changes in other conditions can affect revenues. For example, poor economic conditions will cause the company’s earnings will not reach targets despite promotion strategy has been carried out effectively.
Although the costs for promotion dijaukan estimated with very precise but highly uncertain benefit promotion. After the companies promote their products, they can determine whether the promotion strategy that can be done successfully. If at the time they develop targeted promotions that can be measured, then they can judge whether the goal can be achieved. For example, regarding the marketing plan that is intended to increase revenues 10 percent in the coming year.
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